Greg Sarnow is the founder of the Direct Response Academy, the only educational organization teaching the best practices of direct response marketing and specializing in project management feasibility analysis and on-site direct response training. Sarnow is also the CEO of Allegro response Teleservices, a Hispanic call center. Considered a direct response strategist, he has advised ad agencies, marketers and media buyers on direct response marketing. He served as president of American Television Tome for eight years, as well as Infusion Brands, and is responsible for buying more than $1 billion of DRTV media for hundreds of clients, including Fortune 500 companies like Avon, Rubbermaid, Chase, Toshiba and Sears
Improve the results of your direct response marketing campaign. The Academy's DRTV Management Boot Camp at Response Expo is the gold standard for launching and managing a direct response campaign that will build your brand while driving sales on TV, the web and in retail.
This is a comprehensive program covering every campaign element - from product feasibility and offer configuration, to creative and production, finance, media, telemarketing, fulfillment, web integration, and retail sell-through.
The Intensive Boot-camp also covers how to address Consumer Purchasing behavior and the best way to reach the consumer on the web including the main online screens that consumers regularly use.
This course is designed for anyone responsible for bottom-line results in a DRTV campaign - whether you are a marketer, vendor, brand manager, manufacturer or entrepreneur.
Now you can get the core of the Academy's gold standard DRTV Management Boot Camp in a day and a half - and at half the price!
This special program, hosted at the site of Response Expo 2018, is once again co-sponsored by Response Magazine.
In this video some of the many people in the direct response industry talk about their experience working with Greg Sarnow of the Direct Response Academy
DRTV and ecommerce integration
The new online marketing integration section closely examines consumer purchasing behaviors and how to maximize sales on the web. You will also learn:
- How to build a landing page and shopping cart that convert.
- On page and off page SEO for DRTV--Search Engine Optimization and the 7 keyword placements to improve rankings
- Search Engine Marketing strategies for your DRTV Launch
- How to maximize sales with mobile and tablet devices .
- How to and where to repurpose your DRTV commercial/infomercial throughout the web
- How to build your brand and increase sales with email marketing
- How to beat the on-line competition
"Greg’s experience in the field presents an amazing perspective on the DR business. The seminar helped me fill in the blanks with a lot of missing information. Great seminar!
I wish I had attended years ago!”
To fully understand what it takes to manage a direct response TV campaign, the Academy’s DRTV Management Boot Camp is absolutely invaluable. This course gives you the information you need to make an immediate difference in your infomercial and short form campaign:
Create a compelling offer
- Manage creative development & the direct-to-consumer production process
- Learn DRTV financial requirements and see financial models built right in the course
- Build a solid DRTV vendor team and understand the metrics each vendor must achieve
- Manage media buys and your media agency
- Integrate your DR strategies with website tactics for increasing sales
- Build a brand name and maximize retail sell-through
”The greatest benefit? Connecting ALL the dots. This really helped my understanding of the entire marketing process.
Greg was a fantastic instructor. I really like how his relevant day-to-day experiences are applied in the classroom.”
Allstar Marketing Group
DRTV Management Boot Camp is designed for anyone involved in direct response or anyone that is responsible for the success of a campaign.
If you are a:
- Marketing and advertising professionals
- Direct Response Vendor that needs to understand all sides of the industry
- Entrepreneurs that are considering Direct Response or in the middle of a campaign
- Employees new to the industry
And need to learn quickly the proven best practices of direct response and web marketing, the Direct Response Management Boot-camp is for you.
Advanced DRTV Media & Logistics
The San Diego course also features Advanced DRTV Media & Logistics and Web Integration for DR campaigns, both invaluable tools from the Direct Response Academy.
“Before this course, it seemed there was a black magic to buying media. You opened up my understanding as a whole. Thanks!”
Manu Patolia, CEO
In a Direct Response campaign, more dollars are spent on media than on all other outsourced services combined. And DRTV media requires the most skill to manage. Advanced DRTV Media & Logistics is the only course available anywhere on DRTV media. Participants gain a clear understanding of:
How to navigate the DRTV media buying process.
How results impact weekly media buys.
How DRTV agencies can make high commissions on the media they purchase for their clients.
Advanced DRTV media and logistics probes every aspect of a DRTV media campaign – from testing to roll-out. We examine reporting and results analysis and working with both short form and long form infomercials.
- How to manage a DRTV media agency
- How to buy media time in-house
- How direct response media is priced
- How to negotiate the best rates
- How to analyze and use media reports for best results and highest profit
Don’t miss this opportunity to delve into one of the most important elements of infomercial marketing!
Participants in this special Mini DRTV Management Boot Camp
learn how to:
- Determine if a product is feasible for an
- Build a compelling product offer
- Choose the best creative approach and manage creative development
- Choose the right production format and manage infomercial &
short form production
- Manage DR media buys and your media agency
- Analyze media placement results to maximize ROI
- Brand DRTV products for sale at the retail level
On April 1st and 2nd in San Diego, you and your team can learn the powerful best practices that have been proven to create successful, profitable campaigns:
To determine if a product is right for DRTV, we use the same rigorous evaluation the major marketing companies use.
Boot Camp participants walk away with the Direct Response Academy's invaluable 22 point feasibility analysis, a perfect blueprint for choosing the right product and managing your campaign.
Creative & Production
Explore the creative process for short form and long form infomercials.
Learn how to choose the right production format, put together a great script, build an excellent production team, and work effectively together.
Developing an Offer
Attendees get an insider's knowledge on how to build an irresistible offer that showcases your product and drives sales.
"As an industry person, I gained more benefit from Greg’s class. I could really hear each and every word he said and apply it to my personal experience. I saw how I could make everything I do better and more profitable.
Learning equals dollars in Greg’s class. Learning equals profits."
& DRTV Pioneer
Learn the skills DRTV media buyers and planners use for their clients' success. The Academy's Advanced DRTV Media program is the only training of its kind. You'll gain a clear understanding of:
- How to navigate the DRTV media buying process
- How results impact weekly media buys
- How DRTV agencies can make high commissions on the media they purchase for their clients
Getting into Retail
The goal of every brand marketing campaign is to make the product a household name.
Using direct response as a brand marketing vehicle has become a favorite of ad agencies seeking to maximize ROI. In this class, you will learn how brand managers use a direct-to-consumer/DRTV approach to build the brand while simultaneously making sales.
"The class was something to take a chance on. I thought it wouldn’t hurt to see a new point of view.
But when I got there, it just clicked. Greg was amazing. The class material was really good.
I honestly feel that I got a bargain for the tuition I paid!”
Rearden Golf, Inc.
Build your team's core competency in Direct Response TV. The special Mini DRTV Management Boot Camp gives you the information you need to make an immediate difference in your direct response tv campaign.
Who should attend?
The DRTV Management Boot Camp is for anyone involved in Direct Response.
Marketers and advertising professionals from any industry are empowered with the proven best practices taught here.
And it’s an excellent resource for entrepreneurs and the perfect start for those new to the industry.
What do you receive?
- The best DRTV training available anywhere
- A comprehensive coursebook
- A certificate from the Direct Response Academy
- Free pass to the Response Expo show floor
- An additional tuition discount for DRMA members
Reserve Your Seat Today!
Click here to download a PDF registration form.
Don't miss this opportunity to get all the essential elements of Direct Response TV marketing.
April 28th : 9:00 am - 5:00 pm
April 29th : 9:00 am –1:00 pm
Special Response Expo Price : $995
DRMA Member Discount Price: $895
Click here to download a PDF registration form.
Please email or call us if you have any questions at
PS: Ask about the Academy's in-house training services! Many companies ask Greg to return again and again to train their people and improve their Direct Response campaign results, including:
- Gotham Direct
- Product Partners / Beach Body
- RightSize Smoothie
- Irwin Natural
- Moulton Logistics
- Ideal Living Management
- Infusion Brands
- Iron Bridge Tools
- Marketing Architects
- Global TV Response
- Impulse / West
- Dynatech /My Media Works
.............and many more!
Greg Sarnow, Direct Response Academy CEO and course leader, is a widely recognized strategist and authority in the direct response television industry.
Having been the owner of a Media Agency, a call center and also the President of a Publicly held Direct Response company Sarnow shares his insight of 22 years of DRTV advertising experience in the Direct Response Academy’s DRTV Management Boot-camp.
He leads the only educational organization dedicated to meeting the needs of the DRTV industry. Sarnow's unique training programs cover all aspects of launching and managing direct response television campaigns – from full campaign management to managing DRTV media to telemarketing agent training.
Prior to founding the DRA, Greg spent eight years as president of American Television Time. During his tenure, Sarnow managed long and short form media for Fortune 500 companies including Avon, Rubbermaid, Chase Bank, Toshiba, and Sears, and was responsible for the purchase of $1 billion in advertising media.
Click here for a printable PDF registration form.
I want to thank the Direct Response Academy for the positive experience we had. This year, Body by Jake made the transition to a fully self-contained direct marketing company.
The DR Academy played a key role in preparing our staff and arranging relationships that made our operation a success. Your expertise in television media was very important to help us establish a structure to purchase media “in-house.” I highly recommend - to anyone interested in pursuing this industry without significant experience - to directly seek your advice. It will save them time and money.
Phil Scotti, President
Body By Jake
For us, it’s all about designing our services so our clients’ media is the most effective possible. That’s where you came in. You showed our staff how we can refine our processes, where to focus our attention, and how we can best impact our client’s profitability.
Our call flow designs are now more sophisticated; the offer structure is more effective and our clients are better served.
But here’s where I have seen the most impact: our internal operations staff now has the complete picture of how their functions fit in a successful campaign, and what we are working toward when the marketing staff makes a specific request.
The list goes on and on. Programmers - call center computer screen design has become more sales friendly. Our sales center managers see the relation of the upsells to order-to-call ratios better. Our HR directors have refined the definition of the best hire for our telesales consultants. The finance managers now have a better understanding of our clients cash flow needs. And TELCO now sees the relation of call handling/skill routing to client profitability.
We regularly get requests from additional departments to be included in your next training session. Your industry knowledge and presentations are making us a better company. Because of you we are making media more effective and we’re making our clients more money. I am proud to make a recommendation on the use of your services.
Steve Pittendrigh, CEO
InPulse Response Group
In addition to managing our media campaign, I have been equally impressed with your overall knowledge of all the other aspects of DRTV. You had the insight to successfully choose some of our upsells, which are still drawing an over 20% ratio despite being in the 4th and 5th position.
Your insight and expertise for choosing the proper media has led us to a higher ratio than our previous media runs. Not only have I learned a great deal from your wisdom, you are very easy to work with and one of the most reliable people I have done business with in this ever-challenging industry.
Dr. Edward Jackowski, CEO
Escape Your Shape
The Direct Response Academy in Austin, Texas is the only educational organization dedicated to teaching the best practices of direct response television marketing.
The Academy offers on-site and public training, and infomercial short-form commercial marketing campaign management for companies and individuals launching or managing DRTV campaigns.