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| DRTV Boot Camp September 19 & 20, 2010 Las Vegas, NV |
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" Now that I have taken your class, this trade show finally makes sense to me. I would not know what to do here with all of this, if I had not taken Greg's class before the Show. " |
Special Pre-Show
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| Paul Sathis, PDS Ltd. |
Master the Art of Successful DRTV Campaign Management
| Come to Las Vegas before the 2010 ERA D2C Show, and acquire the core competency of DRTV campaign management and a solid foundation in DRTV marketing. The DRTV Management Boot Camp will help you to understand what it takes to manage a DRTV campaign with success. |  |
| The Boot Camp is a comprehensive program covering every element of an infomercial or short form tv advertising campaign. You will get practical answers to your questions from offer configuration, to creative and production, finance, media, telemarketing, fulfillment, web integration, and retail sell-through. |
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Determine if a product is feasible for an infomercial campaign Build a compelling product offer Select the right DRTV service providers and build a solid DRTV team Choose the best creative approach and production format Manage creative development and infomercial & short form production Build a sound financial model and assess DRTV financial requirements Analyze media placement results Manage media buys and your media agency Maximize effectiveness of telemarketing and product fulfillment vendors Integrate your DR strategies with website sales Brand DRTV products for sale at the retail level |
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Special Focus:
Product Feasibility - U.S. Hispanic Mark - DRTV Media
The Las Vegas course also features an extra in-depth look at these three essential areas of Direct Response TV:
product feasibility, the U.S. Hispanic market, and DRTV media.
Product Feasibility
Like a venture capital firm, you should only invest in a DRTV endeavor after fully understanding the financial reality and its ROI potential.
In this program, we'll use the same rigorous evaluation major marketing companies use to determine if a product is right for DRTV.
Participants walk away with the Direct Response Academy's invaluable 22 point feasibility analysis, a perfect blueprint for choosing the right product and managing your campaign.
"Thank you for all the great info! I walked away feeling more confident that I can do a better job managing our newest fundraising initiative.
We will build better, test better from the start!"
Dana Spencley
The Wounded Warrior Project
The U.S. Hispanic Market
The Hispanic DR market is burgeoning. In this program, you will study the nuances of marketing to the Hispanic consumer. Learn the tactical differences in approach and issues specific to this market - including dealing with COD and the truth about credit cards in marketing to Hispanics.
Participants will learn to:
- Determine if a product is feasible for a Hispanic infomercial campaign
- Choose the best creative approach and production format for a Hispanic program
- Choose the right service providers for the Latino market
"Learn practical, real world critical information from a world-class DRTV expert. Attending this course has no doubt saved me tens of thousands of dollars.”
Mike Scotti
Horizon Foods
DRTV Media
Immerse yourself in the world of infomercial media and learn the skills DRTV media buyers and planners use for their clients' success.
The Academy's Advanced DRTV Media program is the only training of its kind. You'll gain a clear understanding of:
- How to navigate the DRTV media buying process
- How results impact weekly media buys
- How DRTV agencies can make high commissions on the media they purchase for their clients
- How to manage a DRTV media agency
- How to buy media time in-house
- How Direct Response media is priced
- How to negotiate the best rates
- How to analyze and use media reports for best results and highest profit
Bring the core competency of Direct Response TV media to your business. This DRTV management Boot Camp gives you the information you need to make an immediate difference in your direct response tv campaign:
Who should attend?
The DRTV Management Boot Camp is for anyone involved in Direct Response.
Marketers and advertising professionals from any industry are empowered with the proven best practices taught here. It’s an excellent resource for entrepreneurs and it’s the perfect start for those new to the industry.
Reserve your seat today!
Don't miss this opportunity to get all the essential elements of Direct Response TV marketing!
Course Fee:
2 Day Course - Sept 19 & 20: $ 1,395
Special discount through Sept 16: Register 2, and the 3rd is FREE!
Click here to download a PDF registration form.
Please email or call us if you have any questions at
(512) 301-5900.
Join us on September 19 and 20, before the ERA's D2C Show, for the Direct Response Academy's DRTV Management Boot Camp - the only complete DRTV training program available anywhere.
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| PS: Many companies ask Greg to come back again and again to train their people and improve their Direct Response campaign infrastructure and results. |
Some of them are: |
| About Your Instructor: GREG SARNOW |
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Greg Sarnow, Direct Response Academy CEO and course leader, is a widely recognized authority on the direct response television industry. He leads the only educational organization dedicated to meeting the needs of the DRTV industry. Sarnow's unique training programs cover all aspects of launching and managing direct response television campaigns – from full campaign management to managing DRTV media to telemarketing agent training. |
| Prior to founding the DRA, Greg spent eight years as president of American Television Time. During his tenure, Sarnow managed long and short form media for Fortune 500 companies including Avon, Rubbermaid, Chase Bank, Toshiba, and Sears, and was responsible for the purchase of $1 billion in advertising media. With marketing expertise in TV, radio, syndication and direct response, Greg built ATT’s annual revenues from $2 million to $48 million in only 4 years. |
Click here for a printable PDF registration form.
Related Links & Courses:
• Why DRTV Training?
• Public Courses
• On-Site Training
• Campaign Management
| Keep Me Informed: |
Our Next Course:
May 2-3 , 2011
Mini-DRTV Boot Camp
San Diego, CA
More info coming soon!
Upcoming Courses:
May 2-3 , 2011
Mini-DRTV Boot Camp
San Diego, CA
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